Gyöngyös, Fenyves utca 7. For sale brick apartment

ATTENTION INVESTORS – PROFITABLE, FULLY OPERATIONAL HOLIDAY APARTMENT FOR SALE IN MÁTRAFÜRED

The Átváltozás Apartment, located within the Wonder Mátrafüred Guesthouse, is offered for sale as a currently operational and profitable three-star themed private accommodation property.

This 65,46 m², three-room apartment is designed to accommodate up to six guests. It features a unique interior inspired by the Harry Potter films, created by a professional interior designer, as well as a fully equipped kitchen and its own private hot tub.

The apartment comes with an established operating model, a shared guesthouse website with its own direct booking engine, listings on the leading accommodation platforms, and an existing social media presence.

The apartment achieved an occupancy rate of 85% in July and 90% in August 2026. On the platform generating the highest number of bookings, it currently has an outstanding guest rating of 9.7 out of 10. This is an ideal opportunity for investors seeking not merely a property, but a profitable tourism investment that can be operated remotely and taken over without delay.

DETAILED DESCRIPTION

The accommodation is located in Mátrafüred, in one of Hungary’s cleanest-air regions and one of the most popular holiday destinations in the Mátra Mountains and Northern Hungary. The apartment occupies the ground floor of a two-storey guesthouse comprising four individual apartments.

The 65 m², three-room apartment is officially registered as private accommodation for up to six guests. It consists of two separate bedrooms, a comfortable living room, a fully fitted and equipped kitchen with dining area, and two bathrooms, each fitted with a shower and toilet.

The apartment includes a 12 m² terrace area that can be made private with curtains, as well as its own hot tub reserved exclusively for guests of the apartment. The garden is held in undivided common ownership, and a legal use-sharing agreement prepared by a lawyer is available.

UNIQUE CONCEPT AND HIGH-QUALITY DESIGN

The entire guesthouse evokes the magical world of the Harry Potter films in a modern, elegant and comfortable interpretation. Most rooms in the Átváltozás Apartment are furnished with bespoke furniture.

The theme is distinctive without being overwhelming: references to the films appear as playful design details. The interior draws on the colours of Gryffindor, while bespoke wall decorations, wallpapers and ambient lighting give the apartment both a strong identity and a warm, welcoming atmosphere in which guests feel at home.

The carefully designed interior is highly photogenic and gives the apartment an easily recognisable identity. It clearly distinguishes the property from conventional accommodation in the area, while families and Harry Potter fans particularly appreciate the thoughtful details. HBO Max is expected to release the new Harry Potter series at Christmas this year, which may further increase demand and occupancy.

EXCELLENT LOCATION

The property is situated close to the centre of Mátrafüred, yet in a quiet and peaceful cul-de-sac. The stream and the forest are approximately 30 metres away.

Within a few minutes’ walk, guests can reach:

– the central areas of Mátrafüred,
– restaurants and other dining options,
– a large playground and football pitch,
– the starting points of popular hiking routes.

The location is ideal for guests seeking nature, active recreation and peaceful relaxation, making the apartment suitable for year-round operation.

ESTABLISHED OPERATING MODEL AND ONLINE PRESENCE

The Átváltozás Apartment is a currently operating and profitable private accommodation business. If required, it can be acquired fully furnished and equipped, together with the existing operating system, as a turnkey investment.

The accommodation benefits from:

– a dedicated website and direct booking engine,
– listings on and major Hungarian accommodation platforms,
– an established social media presence,
– developed sales, marketing and operational processes.

The other three units in the Wonder Mátrafüred Guesthouse are also operated as themed private accommodation and advertised as individual apartments. The shared website and social media platforms ensure a consistent appearance and support the development of a unified brand.

Cleaning and maintenance are efficiently organised, with the same trusted professionals servicing all four apartments.

OUTSTANDING SUMMER OCCUPANCY

The Átváltozás Apartment achieved outstanding occupancy levels during the summer of 2026:

– July occupancy: 85%,
– August occupancy: 90%,
– occupancy already exceeding 55-60% for the following two months.

Detailed operating and financial information is available to serious prospective buyers following a personal consultation and the signing of a confidentiality agreement.

PURCHASE PRICE AND OPTIONAL EXTRAS

Purchase price of the Átváltozás Apartment: gross HUF 79,500,000.

Due to the property’s complete reconstruction in 2024, 5% VAT may be reclaimed from the purchase price, subject to the buyer’s eligibility.

The purchase price includes:

– the 65 m² apartment,
– the fitted kitchen furniture,
– the fitted bathroom furniture,
– the 12 m² terrace area,
– the private hot tub,
– one parking space in the courtyard.

The additional furniture shown in the photographs, together with the complete equipment required for operating the accommodation, may be purchased separately by agreement at a discounted price compared with its original cost.

If required, access to the shared website, booking engine and social media platforms may also be purchased, together with the detailed handover of the established operating model and full training.

This may include pricing information and the technical setup required for accepting SZÉP Cards and bank card payments, managing and the direct booking platform, completing mandatory regulatory reporting, and maintaining an effective social media presence. We can also recommend our excellent and trusted cleaner and maintenance professional.

The Átváltozás Apartment is an ideal opportunity for investors seeking an operational and profitable tourism property with excellent guest ratings and documented occupancy levels.

For further information, viewings and access to the operating data, we welcome enquiries from serious prospective buyers. We do not wish to engage the services of estate agents at this time.